01 / Brand Building
The role of corporate gifts and events in brand building
We live in a world competing for attention. Consumers are scrolling, skipping, swiping, and filtering content faster than ever before.
What we keep noticing.
Arguments from the agency floor, written down before we forget them.
The archive.
02 / AI & Craft
What AI made cheap, and what it left expensive
The cost of making an advert has fallen further in three years than it did in the previous sixty. The hard part is noticing something true about a person and saying it back to them so they feel seen.
Thinking out loud.
An agency that only ever speaks in campaigns is hard to judge. This is where the reasoning goes — the arguments behind the work, the things we got wrong, and what a Zimbabwean market rewards that a network handbook will never tell you.