The cost of making an advert has fallen further in three years than it did in the previous sixty.
The hard part is noticing something true about a person and saying it back to them so they feel seen.
What AI made cheap.
Execution became free. Noticing something true about a person did not.
Those two lines are quoted exactly as they appear on the current site — they are the only part of the piece that page exposes in full. The argument between them, on why AI output reads plasticky and why sixty years of knowing this market got more valuable the moment execution became free, has not been reproduced, because writing it would mean putting words in the author’s mouth.
Send the manuscript and it drops straight into this page.
The role of corporate gifts and events.
Chipo Kakora on why brands still need to be held, in a world that only ever scrolls past them.