New Football Season.
The season returns. So does the argument about who wins it.
A season start is not automatically an event.
Every year the football season comes back. Every year it risks arriving quietly for anyone who is not already subscribed.
The task was to reignite fans’ excitement for the return of world-class football — and to convert that excitement into decoders and subscriptions.
The home of football, reopened.
We positioned DStv as the ultimate destination for every goal, league and cup — and then proved it by showing the breadth of the offering rather than asserting it.
The Premier League and the UEFA Champions League alongside LaLiga, Serie A and domestic competitions: one place, all of it.
Bold, high-energy, local.
Bold, high-energy visuals carried the return of the season, with localised messaging that spoke to Zimbabwean fans rather than an imported regional audience.
Clear promotional offers ran alongside the emotional work so the excitement had somewhere immediate to go.
Awareness up. Decoders moving.
The campaign drove awareness, encouraged new decoder purchases and subscriptions, and reinforced DStv’s position as Zimbabwe’s home of football.
Metrics pending — subscription, sales and reach figures to be supplied by the client team.