Pay the city.
Four ways to settle a municipal bill without joining a queue.
A municipal bill, paid from anywhere.
A campaign series for CABS and the City of Victoria Falls, putting four digital routes to a municipal bill payment in front of residents — and making the falls themselves the ground every execution stands on.
The series runs from instruction to outcome. The first executions teach the steps. The last ones simply show the screen that says Payment Successful, held up in front of the falls by people who are already somewhere else.
Whichever one is already in your hand.
Every execution in the series carries the same four channels, so no single route is the campaign and none of them is the only way in.
- CABS Mobile App
- Internet Banking
- WhatsApp “hi” on 0777 227 227
- Dial *227#
Instruction as the creative.
Two of the four executions do something advertising usually avoids: they print the whole sequence. Eleven steps for the app, four for USSD, set as plainly as a receipt.
Eleven
steps
- Open mobile App
- Enter Pin
- Select Bill payments
- Select Account
- Select Municipalities
- Select City of Vic Falls
- Select Make Payment
- Enter Account number
- Enter Amount
- Validate Account details
- Confirm transaction
Four
steps
- Dial *227#
- Enter your PIN and select Bill Payments
- Choose Currency, then select Municipalities City of Victoria Falls
- Enter your account number and confirm detail
One falls, four executions.
The falls change state across the series — dusk, deep blue, full daylight — so the set reads as one place seen four times rather than one photograph reused.
Not published here yet.
Metrics pending — transaction volumes, channel split and campaign reach to be supplied by the client team. Nothing is published until it is confirmed.
Campaign dates pending — the flight dates are not stated on the artwork.